The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

Name: The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s
Author: Rahima Schwenkbeck

Specificaties

Gebonden, blz. | Engels

Springer International Publishing | e druk, 2021

ISBN13: 9783030883539

Rubricering

Juridisch :

Springer International Publishing e druk, 2021 9783030883539

€ 159,59

In winkelwagen

Levertijd ongeveer 9 werkdagen

Gratis verzonden

Samenvatting

This book provides an in-depth history of three US-based communal societies that operated in the late 1960s and 1970s—Soul City, Stelle and Twin Oaks—with an emphasis on their financing, marketing, and entrepreneurship processes. These communities reflect the diversity of people who were dissatisfied with the direction in which American society was heading—often underpinned by concerns over racism, sexism, the environment, and capitalism—and decided to take the radical step of joining a communal society. A moral economy approach offers a lens on how these communities were prevented from fully realizing their visions due to the confines of capitalism, as embedded in banking practices, zoning laws, and systemic racism.

Specificaties

ISBN13:9783030883539

Taal:Engels

Bindwijze:gebonden

Uitgever:Springer International Publishing

Inhoudsopgave

1. Introduction.- 2. Founding Ideologies of Soul City, Stelle and Twin Oaks.- 3. Pioneers in the Middle of Nowhere: Land and Space.- 4. No Hippies, Please: Members and Membership Policies.- 5. Commune, Inc.: The Perils and Benefits of Entrepreneurship.- 6. Some Hands on Deck: Labor Politics and Practices.- 7.Selling the Dream: Advertising Community and Business.- 8. Everything Has its Price: Financing a Community.- 9. The Invisible Hand, or Crushing Fist, of the State.- 10. Conclusion: Meandering Towards Utopia.                                                  

Het is boekenweek! Tot en met 22 maart krijgt u Piaggio cadeau bij uw bestelling. Bij besteding van tenminste €17,50 aan Nederlandstalige boeken

Uw winkelwagen

The Business of Marketing, Entrepreneurship, and Architecture of Communal Societies in the 1960s and 1970s

Samenvatting

Specificaties

Inhoudsopgave

Net verschenen

Rubrieken

Personen

Trefwoorden