Find Your Market-Oriented Competitive Advantage

Name: Find Your Market-Oriented Competitive Advantage
Author: Markku Vierula

A Toolkit for Strategy and Branding

Specificaties

Gebonden, 85 blz. | Engels

Springer Nature Switzerland | e druk, 2024

ISBN13: 9783031716621

Rubricering

Juridisch :

Springer Nature Switzerland e druk, 2024 9783031716621

€ 57,92

In winkelwagen

Levertijd ongeveer 9 werkdagen

Gratis verzonden

Samenvatting

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking.

Competitive advantages are created only by thinking in new way. By thinking what has not been thought.

Specificaties

ISBN13:9783031716621

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:85

Uitgever:Springer Nature Switzerland

Inhoudsopgave

<p>PART I TOWARDS A COMPETITIVE EDGE.- HOPES AND CASTLES IN THE AIR.- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW.- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT.- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE.- WHAT IS A COMPETITIVE ADVANTAGE.- SET OF TOOLKITS.- FINDING A COMPETITIVE ADVANTAGE IN THE COMPANY’S RESOURCES.- CONCRETE BUSINESS EXAMPLES.- COMPETITIVE ADVANTAGE PUT INTO PRACTICE.- COMPETITIVE ADVANTAGE AS A DRIVER FOR ORGANISATIONAL DEVELOPMENT.- A BRAND IS A JOINT CREATION BY THE CUSTOMER AND THE COMPANY.- COMMUNICATION.- PART III FOOD FOR THOUGHT.- INNOVATION REQUIRES CREATIVITY.- COMPETITIVE ADVANTAGE IS AN UMBRELLA TERM FOR CURRENT TRENDS AND MEANS.- WELL KNOWN STRATEGY TOOLKITS.- HOW THE TOOLKIT WAS CREATED.- A FINE CONCLUSION TO THE TOOLKIT.</p>

Uw winkelwagen

Find Your Market-Oriented Competitive Advantage

A Toolkit for Strategy and Branding

Samenvatting

Specificaties

Inhoudsopgave

Net verschenen

Rubrieken

Personen

Trefwoorden