Product Variety in Automotive Industry

Name: Product Variety in Automotive Industry
Author: Marco Guerzoni

Understanding Niche Markets in America

Specificaties

Paperback, 63 blz. | Engels

Springer International Publishing | 2014e druk, 2013

ISBN13: 9783319019062

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Juridisch :

Springer International Publishing 2014e druk, 2013 9783319019062

Onderdeel van serie SpringerBriefs in Business

€ 60,99

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This book is about the history of product variety in the US automotive industry from the black Ford-T to hot-rodders and easy-riders up to latest trends. It focuses on the dual structure of automotive industry in the United States: on one hand, relatively few and large companies producing cars that apparently achieve a degree of market power through product differentiation, and on the other hand, a relatively small niche market with distinct and smaller producers offering specialty equipment to enhance the performance, appearance, and handling of vehicles. The book presents novel results from an in-depth study with implications for both economic theory and the management of product variety.