Interpretations of Luxury

Name: Interpretations of Luxury
Author: Linda Lisa Maria Turunen

Exploring the Consumer Perspective

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Paperback, blz. | Engels

Springer International Publishing | e druk, 2018

ISBN13: 9783319869483

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Springer International Publishing e druk, 2018 9783319869483

Onderdeel van serie Palgrave Advances in Luxury

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Samenvatting

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term ‘luxury’ in today’s world. Taking the approach that the concept of luxury evolves from the consumer, the author introduces a conceptual model which explains how the consumer interprets the luxuriousness of a brand. This innovative study analyses the key elements that influence luxury branding, such as extended product, perceived uniqueness, authenticity and context specificity. By critically reflecting on the existing definitions of luxury and its challenges, this book makes a unique contribution to research and an essential read for marketing students and scholars.

Specificaties

ISBN13:9783319869483

Taal:Engels

Bindwijze:paperback

Uitgever:Springer International Publishing

Serie:Palgrave Advances in Luxury

Inhoudsopgave

Part I. Fundamentals of Luxury- 1. Introduction.- 2. Concept of Luxury through the Lens of History.- 3. Evolution of Global Luxury Brands.- 4. Luxury Consumption and Consumption of Luxury Goods.- Part II. Interpreting the Luxuriousness of a Brand- 5. Defining Luxuriousness.- 6. Extended Product: Value in Use and Consumption.- 7. Perceived Authenticity.- 8. Perceived Uniqueness.- 9. Context Specificity of Luxuriousness.- 10. Conclusion: Reflections of Luxury.

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Interpretations of Luxury

Exploring the Consumer Perspective

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