Trade Show Management

Name: Trade Show Management
Author: Manfred Kirchgeorg

Planning, Implementing and Controlling of Trade Shows, Conventions and Events.

Specificaties

Gebonden, 1136 blz. | Engels

Gabler Verlag | 2005e druk, 2005

ISBN13: 9783409143332

Rubricering

Juridisch :

Gabler Verlag 2005e druk, 2005 9783409143332

€ 336,99

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Samenvatting

Extensive overview of all aspects of trade show and convention management from the perspective of scientists, operators, exhibitors, associations and service industry. The articles especially focus on strategic and operative decision making problems. The reader gains perspectives, approaches to solutions and recommendations on the whole process in decision making. The conceptualization of successful trade shows and conventions is demonstrated by numerous best practices.

Specificaties

ISBN13:9783409143332

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:1136

Uitgever:Gabler Verlag

Druk:2005

Hoofdrubriek:Reclame en verkoop, Marketing

Inhoudsopgave

The historic development of trade shows

Requirements in terms of infrastructure and location

Country-specific peculiarities of trade show management

Trade show market research

Product development strategies

Strategic alliances, collaborative ventures and networks

Project management

Trade show controlling

Event, congress and service management by trade show companies

Managing exhibitors and visitors