Co-Creation of High-Tech Products in the B2B Domain

Name: Co-Creation of High-Tech Products in the B2B Domain
Author: Leontin Karl Grafmuller

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Paperback, blz. | Engels

Springer Fachmedien Wiesbaden | e druk, 2019

ISBN13: 9783658284114

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Springer Fachmedien Wiesbaden e druk, 2019 9783658284114

Onderdeel van serie Markt- und Unternehmensentwicklung Markets and Organisations

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Leontin Karl Grafmüller explores how companies can better manage co-creation in the B2B high-tech domain. Co-creation is an active, creative and social collaboration process between customers and providers, in which customers become active participants in innovation processes of a firm to jointly develop new products. The co-creation of high-tech products poses several challenges related to high product complexity such as the time intensity or incorrect specifications. The author investigates this topic from different angles and showcases how the challenges involved are faced to enhance both the efficiency and efficacy of the co-creation of high-tech products in the B2B domain.

Specificaties

ISBN13:9783658284114

Taal:Engels

Bindwijze:paperback

Uitgever:Springer Fachmedien Wiesbaden

Serie:Markt- und Unternehmensentwicklung Markets and Organisations

Inhoudsopgave

Unmasking promising practices for co-creation in the high-tech domain from the provider’s perspective.- Exploring business customers’ value within the co-creation process.- Designing a toolkit for the co-creation of high-tech products, using a design-oriented approach to build an artefact. 

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Co-Creation of High-Tech Products in the B2B Domain

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