Managing Value Propositions in Service Ecosystems

Specificaties
Paperback, blz. | Engels
Springer Fachmedien Wiesbaden | e druk, 2020
ISBN13: 9783658317126
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Springer Fachmedien Wiesbaden e druk, 2020 9783658317126
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Samenvatting

Julian Boha explores value propositions in ecosystems as they play an important role in communicating how a company aims to provide value to business partners and customers. Value propositions are used in our everyday language, yet the concept remains ambiguous as there is a lack of empirical evidence about value propositions and their formal development process. The author provides a much-needed understanding of value propositions within the context of ecosystems and offers tools to systematically create value propositions and orchestrate ecosystems to foster innovation. Further, this book advances to the current understanding of value propositions and their application in the context of innovative ecosystems. ​

Specificaties

ISBN13:9783658317126
Taal:Engels
Bindwijze:paperback
Uitgever:Springer Fachmedien Wiesbaden

Inhoudsopgave

Value propositions and service ecosystems from a service-dominant logic perspective.- The evolution of value propositions.- Perceived value propositions of service ecosystems.- Orchestrating service ecosystems through value propositions.- Towards a management framework for service ecosystems. ​

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        Managing Value Propositions in Service Ecosystems