Michael Kleinaltenkamp,
Wulff Plinke,
Ingmar Geiger
Springer Berlin Heidelberg
2015e druk, 2014
9783662438558
Business Relationship Management and Marketing
Mastering Business Markets
Specificaties
Gebonden, 338 blz.
|
Engels
Springer Berlin Heidelberg |
2015e druk, 2014
ISBN13: 9783662438558
Rubricering
Juridisch
:
Onderdeel van serie
Springer Texts in Business and Economics
Levertijd ongeveer 9 werkdagen
Gratis verzonden
Samenvatting
Relationship management, key account management and customer orientation are concepts that have become central to modern management. This book is dedicated to illustrating and reflecting these concepts and their corresponding methods and instruments in depth. It is thereby focused on the business-to-business realm and equally applies to traditional industrial markets as well as to business-to-business services. Contributions include state-of-the-art research results that are conveyed in a comprehensible fashion to be applied in both executive education as well as in practice.
Specificaties
ISBN13:9783662438558
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:338
Uitgever:Springer Berlin Heidelberg
Druk:2015
Hoofdrubriek:Strategisch management, Reclame en verkoop, Marketing
Inhoudsopgave
Basic Principles of Business Relationship Management: Phenomenon and Challenge to Management.- Theoretical Perspectives of Business Relationships - Explanation and Configuration.- Analysis, Goals and Strategies of Business Relationship Management: Repeat Purchasing in Business Relationships.- Customer Value and Customer Selection.- Strategies of Business Relationship Management.- Business Relationship Management & Marketing in a European-Chinese Context.- Implementation of Business Relationship Management: Instruments of Business Relationship Management.- Internal Implementation of Business Relationship Management.- Customer Relationship Management.
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