Business Project Management and Marketing

Name: Business Project Management and Marketing
Author: Michael Kleinaltenkamp

Mastering Business Markets

Specificaties

Gebonden, blz. | Engels

Springer Berlin Heidelberg | e druk, 2016

ISBN13: 9783662485064

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Juridisch :

Springer Berlin Heidelberg e druk, 2016 9783662485064

Onderdeel van serie Springer Texts in Business and Economics

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Samenvatting

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

Specificaties

ISBN13:9783662485064

Taal:Engels

Bindwijze:gebonden

Uitgever:Springer Berlin Heidelberg

Hoofdrubriek:Projectmanagement, Reclame en verkoop, Marketing

Serie:Springer Texts in Business and Economics

Inhoudsopgave

Order Management.- Inquiry Evaluation and Proposal Preparation.- Pricing and Revenue Planning in the Project Business.- Order Financing and Financial Engineering.- Contract Management.- Negotiation Management.- Project Management.- Project Cooperation.