The Communicating Company

Name: The Communicating Company
Author: Hartmut Hübner

Towards an Alternative Theory of Corporate Communication

Specificaties

Paperback, 278 blz. | Engels

Physica-Verlag HD | 2007e druk, 2007

ISBN13: 9783790819281

Rubricering

Juridisch :

Physica-Verlag HD 2007e druk, 2007 9783790819281

Onderdeel van serie Contributions to Management Science

€ 120,99

In winkelwagen

Levertijd ongeveer 9 werkdagen

Gratis verzonden

Samenvatting

Most research on corporate communication has concentrated on positivist approaches, leading to a limited view. This book reviews extant corporate communication theory from discourse and strategy-as-practice perspectives, expanding the picture by more communicational aspects. It proposes an integrative framework of alternative corporate communication as a key contribution to corporate communication theory.

Specificaties

ISBN13:9783790819281

Taal:Engels

Bindwijze:paperback

Aantal pagina's:278

Uitgever:Physica-Verlag HD

Druk:2007

Hoofdrubriek:Communicatie en media, Reclame en verkoop, Marketing

Serie:Contributions to Management Science

Inhoudsopgave

Theoretical context.- Purpose of the study.- Methodological considerations.- Reference points for theory development.- Presentation of case study.- Analysis.- Analysis of case study.- Role and analysis of context.- Coordinating the company around dynamic purposes.- Organising by linking decisions and actions.- Facilitating implementation and change processes.- Leveraging competitive position and distinctive competencies.- Integration of findings.- Key conclusions.

Het is boekenweek! Tot en met 22 maart krijgt u Piaggio cadeau bij uw bestelling. Bij besteding van tenminste €17,50 aan Nederlandstalige boeken