Individual Goal Hierarchies as Antecedents of Market Structures

Name: Individual Goal Hierarchies as Antecedents of Market Structures
Author: Marcel Paulssen

Specificaties

Paperback, 266 blz. | Duits

Deutscher Universitätsverlag | 2000e druk, 2000

ISBN13: 9783824472222

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Juridisch :

Deutscher Universitätsverlag 2000e druk, 2000 9783824472222

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Samenvatting

Based on the notion that consumers are self-regulating, volitional decision makers and capable of regulating their behavior according to their goals, Marcel Paulssen develops a self-regulatory model of consideration set formation.

Specificaties

ISBN13:9783824472222

Taal:Duits

Bindwijze:paperback

Aantal pagina's:266

Uitgever:Deutscher Universitätsverlag

Druk:2000

Hoofdrubriek:Economie, Algemeen management, Organisatiekunde

Serie:Gabler Edition Wissenschaft

Inhoudsopgave

The consideration set - Categorization processes - Goal constructs - Self concept, values - Consideration set formation as a goal-derived categorization process - Marketing structuring with the self-regulatory model of consideration set formation - Modelling different goal levels - Modelling market structures with consideration sets