The Long Tail of Tourism

Holiday Niches and their Impact on Mainstream Tourism

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Paperback, 220 blz. | Engels
Gabler Verlag | 2011e druk, 2011
ISBN13: 9783834930620
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Gabler Verlag 2011e druk, 2011 9783834930620
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Samenvatting

The ‘long tail’ of holiday offerings implies dramatic shifts in the sector’s concentration levels and its competitive dynamics. In order to examine the applicability and validity of this scenario, a number of key holiday niches are examined in terms of their demand development, supplier landscapes, operational challenges and future potential.

Specificaties

ISBN13:9783834930620
Taal:Engels
Bindwijze:paperback
Aantal pagina's:220
Uitgever:Gabler Verlag
Druk:2011

Inhoudsopgave

The Long Tail of Tourism; Key Holiday Niches; Mass-Customisation; Revisiting the Tourism Long-Tail Scenario<br>

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        The Long Tail of Tourism