Remote Service Technology Perception and its Impact on Customer-Provider Relationships

Name: Remote Service Technology Perception and its Impact on Customer-Provider Relationships
Author: Stefanie Paluch

An Empirical Exploratory Study in a B-to-B-setting

Specificaties

Paperback, 419 blz. | Engels

Gabler Verlag | 2012e druk, 2011

ISBN13: 9783834931009

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Juridisch :

Gabler Verlag 2012e druk, 2011 9783834931009

Onderdeel van serie Applied Marketing Science / Angewandte Marketingforschung

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Samenvatting

Stefanie Paluch employs multiple qualitative methods to explore the perception of remote services and its impact on customer-provider relationships in USA, Germany and Sweden. She develops a comprehensive model about customers’ holistic remote service experience and derives theoretical propositions that reflect main influence factors.

Specificaties

ISBN13:9783834931009

Taal:Engels

Bindwijze:paperback

Aantal pagina's:419

Uitgever:Gabler Verlag

Druk:2012

Hoofdrubriek:Reclame en verkoop, Marketing

Serie:Applied Marketing Science / Angewandte Marketingforschung

Inhoudsopgave

Interaction and Customer Relations in the technology-based Service Encounter; The qualitative Method Gabek/WinRelan; Customers’ holistic Remote Service Experience<br>

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