Understanding Proactive Customer Orientation

Construct Development and Managerial Implications

Specificaties
Paperback, 186 blz. | Engels
Gabler Verlag | 2011e druk, 2011
ISBN13: 9783834931016
Rubricering
Juridisch :
Gabler Verlag 2011e druk, 2011 9783834931016
€ 60,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden

Samenvatting

Dennis Herhausen examines how managers can successfully probe latent needs and uncover future needs of customers, labeled as proactive customer orientation. Overall, a systematic change process is developed to guide managers that aim to increase their company's proactive customer orientation.

Specificaties

ISBN13:9783834931016
Taal:Engels
Bindwijze:paperback
Aantal pagina's:186
Uitgever:Gabler Verlag
Druk:2011

Inhoudsopgave

Construct and Scale Development; Structural Equation Modeling and Hierarchical Regression; Performance Implications; Systematic Change Process to Guide Managers<br>

Net verschenen

€ 60,99
Levertijd ongeveer 9 werkdagen
Gratis verzonden

Rubrieken

    Personen

      Trefwoorden

        Understanding Proactive Customer Orientation