An Integrative Approach to Innovation Management

Patterns of Companies’ Innovation Orientation and Customer Responses to Product Program Innovativeness

Specificaties
Paperback, 97 blz. | Engels
Gabler Verlag | 2011e druk, 2011
ISBN13: 9783834933386
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Gabler Verlag 2011e druk, 2011 9783834933386
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Samenvatting

Nicole Zacharias identifies four different types of innovation orientation and shows that the most innovative companies are financially not the most successful. Furthermore, he investigates positive and negative customer responses to different dimensions of innovativeness as well as contingencies that might alter these linkages.

Specificaties

ISBN13:9783834933386
Taal:Engels
Bindwijze:paperback
Aantal pagina's:97
Uitgever:Gabler Verlag
Druk:2011

Inhoudsopgave

Patterns and Performance Outcomes of Innovation Orientation; Product Program Innovativeness and Customer Loyalty; Configuration Theory, Boundary Theory, and Information Economics; Implications for Research and Managerial Practice<br>

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        An Integrative Approach to Innovation Management