Generation ZAlpha

Born into a world of rapid technological advancement, the members of Generation ZAlpha are the digital natives, effortlessly navigating the complex web of the digital age. But they are more than just the products of technology; they are catalysts for change, drivers of progress, and champions of innovation, social justice, diversity and inclusivity.

'Generation ZAlpha' is a playbook that guides you through the changes in marketing and communica­tion to this micro-generation. The desire for more specific insights is what led to the notion of hybrid generations, or micro-generations. It will start you on a journey to understand the hopes, dreams, and aspirations of a unique cohort growing up with the experience of the pandemic who are poised to shape our future; the cohort that is at the cusp of being the youngest Gen Z and oldest Gen Alpha.

In this book you will find a treasure of information, anecdotes, brand examples and perspectives that offers a window into the hearts and minds of Generation ZAlpha, as well as Gen Alpha and Gen Z. It provides perspectives for businesses, governments, classrooms and families on how to connect with this emerging group of youngsters.

"There's an expression, 'Blame it on the youth.' But Maarten presents everything decision-makers need to understand to engage the next generation effectively and empathetically. Otherwise, you can't blame it on them..."
- Brian Solis, Futurist and Best-Selling Author

"Maarten Leyts is both a scholar and an advocate of how kids reshape the narrative for what becomes adopted, rejected and ultimately mainstream."
- Katryna Dow, CEO and Founder of Meeco

"Children are the future. So to understand our youth, is to understand our future. Even more so, as children born today will live to be 104. How will they look back at the age of 30? Maarten is passionate about and deeply invested in youth culture. His book teaches you everything you need to know about next gen and hence tomorrow."
- Jorg Snoeck, Founder Retaildetail.eu and Best-Selling Author

"Maarten deftly captures different younger generations (Gen Z, Gen ZAlpha and Gen Alpha) spirits, charting a future where technology serves as both a challenge and a catalyst for profound societal transformation."
- Aouadi Fakhreddine, Head Of Unit, (Innovation, Intranet and Digital Solutions) European Parliament

"Whether you're in Business, Education, Banking & Finance, Public Services or Politics, read 'Generation ZAlpha' and run to revise your strategy."
- Annalie Killian, Sparks & Honey, New York

"Generation ZAlpha offers marketers insights to a socially conscious, entrepreneurial and diverse young generation – an endeavor that takes curiosity, courage and humility. Maarten Leyts strikes the right balance between marketing effectiveness and the immense responsibility that comes with engaging with children."
- Rebecka Allén, Director of Consumer Policy, World Federation of Advertisers

"Generation ZAlpha is a compelling piece of insights on new generations where we might wonder if we can ever keep up with them. Maarten’s inquisitive focus on youth trends, marketing and technology makes him a seasoned strategist who can turn research into applicable knowledge in the field. When museums are struggling to connect and stay relevant to new generations it's inspiring to read how strongly new technology enhances creativity among Gen Z, ZAlpha and Alpha. With Maarten’s insights the arts and museums world can capitalise on it to renew their audiences."
- Peter Aerts, Head of audiences and Marcom, SMAK Museum Gent

"As a parent of GenZAlpha kids myself and a professional partially active in the Gaming business, I’m fully aware of the rise of this generation, these Digital Ninja's.
Maarten’s book is a highly recommended read to really understand the most tech-connected generation ever. A generation which is establishing a brand preference extremely fast."
- Evert Van Camp, Director BeNeLux, Samsung

"In an era defined by data, digital landscapes, and the evolving dynamics of Generation ZAlpha, this book serves as a beacon, navigating the complexities of privacy, safety, and the ethical contours of our interconnected world. A must-read that illuminates the path towards a secure and inclusive digital future for the next generation."
- Leslie Holden, Co-Founder, The Digital Fashion Group