Built for Growth

"Nothing pointless or dry—just a good read full of insights you can hang your hat on." – Vic Swerts

Even at the age of 85, Vic Swerts still shows up at his Soudal every day. Because that’s the way Vic likes it. And because it’s still important to keep things moving. Vic likes to spend his early mornings going over the sales numbers that come in from all over the world.

This book lays out the success story of Soudal, a global player in the manufacturing of joint sealants, silicones, adhesives, and polyurethane foam, for professionals and DIY enthusiasts alike.

"I am essentially self-employed ... with a few helpers," says Vic Swerts. "There’s only so much you can do on your own. Ultimately, it’s all about people with good intentions and common sense. It’s about hard work and trying to be faster and smarter than the competition. That sounds so simple that it’s almost unbelievable."

Sixty stories about dreaming, thinking, daring, doing, and persevering. Sixty stories told by Vic Swerts and his circle of helpers. Sixty stories to match sixty years of exceptional entrepreneurship.