There is an entrenched relationship between the consulting industry and the way business and government are managed today which must change.
Mariana Mazzucato and Rosie Collington show that our economies' reliance on companies such as McKinsey, Boston Consulting Group, Bain & Company, PwC, Deloitte, KPMG and EY stunts innovation, obfuscates corporate and political accountability and impedes our collective mission of halting climate breakdown. Meer
16,47
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It is important for businesses and organizations to continuously focus on customer satisfaction by supplying products or services with outstanding quality, cost efficiently and delivered within the agreed lead time. Meer
In Marketing 6.0, the celebrated promoter of the “Four P’s of Marketing,” Philip Kotler, explains how marketers can use technology to address customers’ needs and make a difference in the world. Meer
In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. Meer
Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Meer
29,99
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Een inspirerend boek dat de opmerkelijke inzichten van gedragswetenschappers en bedrijfsleiders combineert met de verbazingwekkende verhalen van krachtige overtuigers. Meer
29,15
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Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace.
Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Meer
111,39
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How you use your free time will make or break your success. The secret? It’s not about working harder or finding more time to do work. It’s about designing the freedom to engage in the high-value work that brings you energy and fulfillment. Meer
Becoming Authentically Confident does not mean that you will be free of insecurities. Rather, it means that you can become comfortable with and effectively manage your moments of insecurity and uncertainty. Meer
47,25
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The USM method provides a standardized management system for a service organization to manage its people, its resources, its routines, and its services. Meer
45,-
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The ultimate portable handbook for designers, students, and educators, The Pocket Universal Methods of Design, Revised and Expanded, is updated to include 125 methods of design knowledge to keep teams as well as solo practitioners sharp. Meer