Als herkenbaar rolmodel voor Generatie Z weet auteur Laura Bas als geen ander wat deze generatie beweegt – én wat organisaties nodig hebben om daarin mee te bewegen.
Florian Krüger befasst sich in seiner Studie mit dem Erzählen von Geschichten durch das Public Relations-Management von Unternehmen. Dabei analysiert und diskutiert er „Storytelling“ als narrativen Kommunikationsmodus, der Mitteilungen in narrativer Form hervorbringt und so das Identitäts-, Aufmerksamkeits- und Deutungsmanagement von Unternehmen unterstützt. Meer
Written in an informative, accessible style without abandoningany of its empirical rigour, this book is essential reading for 'newbie'franchisees and franchisors or for anybody working in franchising who wishes todrive outstanding performance. Meer
This book brings together organization scholars and business historians to examine opportunities and challenges of incorporating historical research into the study of firms. Meer
Although there are as many answers to the question of how organizations can gain competitive advantage in today's global economy as there are books and experts, one lesson seems very clear: traditional answers and resources are no longer sufficient. Meer
'Mobile Learning: A Handbook for Developers, Educators and Learners' provides research–based foundations for developing, evaluating, and integrating effective mobile learning pedagogy. Meer
Organizations constantly need to adapt themselves to stay aligned with an ever-changing and increasingly complex environment. Corporate Universities puts "smart learning" at the forefront, with strategies to secure alignment between organization and environment, which need both speed of learning and learning in the right direction. Meer
A clear, systematic road map to effective campus leadership development
Building Academic Leadership Capacity gives institutions the knowledge they need to invest in the next generation of academic leaders. Meer
Every team needs a regular dose of team spirit to function at its best. That's why managers turn to these easy and effective activities for building camaraderie and cohesion. Meer
Used extensively by professionals, organizations, and universities, Analysis of Investments and Management of Portfolios combines solid theory with practical application. Meer
*Shortlisted in the Management and Leadership Textbook Category at CMI Management Book of the Year Awards 2016* Managing Diversity and Inclusion: an International Perspective is a hotly anticipated new text that has been written by an international team of experts and offers an in-depth and contextual account of enduring, contemporary and cutting edge theories and approaches to diversity and inclusion management. Meer
The effectiveness of a good strategy well implemented determines a business' future success or failure. Yet history is full of strategic decisions, big and small, that were ill-conceived, poorly organised and consequently disastrous. Meer
Featuring numerous case examples from companies around the world, this second edition integrates theoretical advances and empirical data with practical applications. Meer
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Meer
Conflicten zijn overal en interventievaardigheden bij conflicten zijn ook buiten de professionele en juridische wereld waardevol. Met inzicht en creativiteit is er bijna altijd een oplossing mogelijk. Meer
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