GEO is een nieuw speelveld waarin SEO, copywriting, branding en PR samenkomen. Na het lezen van dit boek weet je waar je staat, waar je kansen liggen en wat je vandaag moet doen om onderdeel te worden van het antwoord.
This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising. Meer
This book highlights a hitherto neglected element of leadership - personality. There are many accounts by, or about, leaders who have guided organisations but they often say little about how they felt as a person or how their charisma and passion infected their colleagues. Meer
The Art of War by Sun Tzu has influenced a generation of business leaders and strategy gurus. Yet for many people in business and students of management this remains a mystery. Meer
All organisations have a responsibility to ensure they have a minimum negative impact on the environment and act as a haven for human development that contributes to positive outcomes for society. Meer
€ 183,20
Levertijd ongeveer 11 werkdagen | Gratis verzonden
A foundational text for the modern business student and an essential instructor resource, this book presents a thorough and comprehensive introduction to business ethics. Meer
€ 134,13
Levertijd ongeveer 11 werkdagen | Gratis verzonden
The arts sector is of vital importance to the global economy and students aspiring to a career in the visual arts are increasingly required to gain an understanding of the business side of the arts world. Meer
€ 62,65
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Work, Sleep, Repeat is a fascinating account of the work regime of German management consultants. Examining one of the most sought-after – and secretive – graduate professions, the book provides a first-hand account of the boardroom culture of Europe’s strongest economy. Meer
€ 144,59
Levertijd ongeveer 11 werkdagen | Gratis verzonden
This title is a must-read for anyone interested in deepening their understanding of the behaviours of children and adolescents. It focuses on measurement issues related to the subjective well-being of children and adolescents as opposed to current objective measurements. Meer
John L. Ward is a leading world expert on the family business. In this book he brings together a vast amount of experience to show the, 'best practices' of the most successful and long-lasting families in business. Meer
The chapters in this book provide detailed analyses of a range of issues that feed into an overview of the strategic development of the MNE over the past 40 years. Meer
Based on a study of residential estate agents, comprising one of the most sophisticated datasets ever gathered in the field of managerial and organizational cognition to date, this book provides strong supporting evidence for a number of key theoretical concepts. Meer
In the wake of globalization, international management has gained importance as a decisive element behind the success of a business enterprise, however little is known about the collective strategies between two foreign firms in an overseas market. Meer
According to Putnam to talk of “facts” without specifying the language to be used is to talk of nothing; “object” itself has many uses and as we creatively invent new uses of words “we find that we can speak of ‘objects’that were not ‘values of any variable’in 1 any language we previously spoke” . Meer
The contribution of a good non-Executive Director can make a huge difference to a small to medium sized business. But who should fulfil the role? Someone steeped in the culture and methods of a large corporation may not be able to make a valuable contribution to the governance of a small company. Meer
This book provides an overview of current approaches and research focusing on implementation of strategic learning. With nearly one hundred real-life examples, this volume contributes to a deeper understanding of what it takes to build an organization where learning processes, communities of practice and knowledge management initiatives all seamlessly operate in an innovative, entrepreneurial culture. Meer
Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. Meer
With contributions from leading scholars and practitioners, this Cambridge Companion examines the topical issue of talent management from a strategic perspective, mapping out insights from a number of related fields including strategy, organisational learning, marketing and supply chain management. Meer
Now in its fourth edition, Principles of Contemporary Corporate Governance offers comprehensive coverage of the key topics and emerging themes in private sector corporate governance. Meer
There is presently a view that accessible technologies offer an inclusive and humanistic expression of technology. They do. But that is not all. Accessible technologies offer more than this: they contain within them lessons on transformational leadership. Meer
Case studies and strategies for more effective multi-generational management Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze. Meer
€ 32,69
Levertijd ongeveer 16 werkdagen | Gratis verzonden
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