A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. Meer
A must-read for leaders, entrepreneurs, students and anyone who wants a more civil, fair and prosperous society, Good Profit is destined to rank as one of the greatest management books of all time. Meer
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Meer
This textbook offers undergraduate students an introduction to the main principles and some of the most popular techniques that constitute ‘software quality assurance’. Meer
Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader′s guide to managing customer interactions. Meer
The book illustrates the inter-relationship between several data management, analytics and decision support techniques and methods commonly adopted in Cybersecurity-oriented frameworks. Meer
This book demonstrates Dialogical Leadership which is the workplace application of the Dialogical Self Theory, first developed by Dutch psychologist Hubert Hermans in the 1990s. Meer
The main objective is to provide quick and essential knowledge for the subject with the help of summary and solved questions /case studies without going into detailed discussion. Meer
Improve your understanding of idioms in English. Explanations and practice of English idioms, written for advanced-level (C1 to C2) learners of English. Meer
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Quantitative Intelligence Analysis describes the model-based method of intelligence analysis that represents the analyst’s mental models of a subject. Meer
This book provides a roadmap for leaders of listed companies to follow in order to build enduring institutions that create value for customers and wealth for shareholders on an ongoing basis, in ways that also enhance the wellbeing of all other legitimate stakeholders - including the wider community and the environment. Meer
Do you have a budding entrepreneur on your hands who′s anxious to bring the next great business idea to life? Make their dream come true with the accessible, expert help in 'Starting Your Own Business. Meer
This book shows how to guide yourself and your team from a state of centered presence, accessing multiple intelligences and living your highest values in service to a larger purpose for the benefit of all stakeholders. Meer
Completely revised to align with ISO 9001:2015, this handbook has been the bible for users of ?ISO 9001 since 1994, helping organizations get certified and increase the quality of their outputs. Meer
This book focuses on workplace innovation, which is a key element in ensuring that organizations and the people within them can adapt to and engage in healthy, sustainable change. Meer
When asked to define the ideal leader, many would emphasize traits such as intelligence, toughness, determination, and vision-the qualities traditionally associated with leadership. Meer