Als herkenbaar rolmodel voor Generatie Z weet auteur Laura Bas als geen ander wat deze generatie beweegt – én wat organisaties nodig hebben om daarin mee te bewegen.
Many senior executives talk about information as one of their most important assets, but few behave as if it is. They report to the board on the health of their workforce, their financials, their customers, and their partnerships, but rarely the health of their information assets. Meer
Develops scenario planning methods in ways that link scenario analysis to improved decision making, engage time-poor senior decision makers, attenuate decision makers' tendency to deflect responsibility for bleak, negative scenario outcomes, and enhance causal analysis within scenario-storyline development. Meer
Five to ten years form now the majority of all advertising, including TV, radio, print, and outdoor advertising, will be bought through digitla automated trading systems. Meer
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A must-read for leaders, entrepreneurs, students and anyone who wants a more civil, fair and prosperous society, Good Profit is destined to rank as one of the greatest management books of all time. Meer
Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as their main basis for setting prices. Meer
Extensive work in psychology and neuroscience reveals that individuals are born with moral intuitions, and this volume capitalizes on that recent insight to provide a new perspective on how to lead organizational ethics. Meer
This textbook offers undergraduate students an introduction to the main principles and some of the most popular techniques that constitute ‘software quality assurance’. Meer
This book demonstrates Dialogical Leadership which is the workplace application of the Dialogical Self Theory, first developed by Dutch psychologist Hubert Hermans in the 1990s. Meer
The book illustrates the inter-relationship between several data management, analytics and decision support techniques and methods commonly adopted in Cybersecurity-oriented frameworks. Meer
Save time, save money, and grow your business with more effective CRM
CRM For Dummies is the small business leader′s guide to managing customer interactions. Meer
A straightforward, non-technical guide to the next major marketing tool
Artificial Intelligence for Marketing presents a tightly-focused introduction to machine learning, written specifically for marketing professionals. Meer
The main objective is to provide quick and essential knowledge for the subject with the help of summary and solved questions /case studies without going into detailed discussion. Meer
Improve your understanding of idioms in English. Explanations and practice of English idioms, written for advanced-level (C1 to C2) learners of English. Meer
Do you have a budding entrepreneur on your hands who′s anxious to bring the next great business idea to life? Make their dream come true with the accessible, expert help in 'Starting Your Own Business. Meer
Completely revised to align with ISO 9001:2015, this handbook has been the bible for users of ?ISO 9001 since 1994, helping organizations get certified and increase the quality of their outputs. Meer
Quantitative Intelligence Analysis describes the model-based method of intelligence analysis that represents the analyst’s mental models of a subject. Meer
This book provides a roadmap for leaders of listed companies to follow in order to build enduring institutions that create value for customers and wealth for shareholders on an ongoing basis, in ways that also enhance the wellbeing of all other legitimate stakeholders - including the wider community and the environment. Meer
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