Het is maar al te vaak het geval dat er eenvoudige oplossingen worden verkocht aan managers voor complexe problemen. Maar zoals velen snel zullen ontdekken is eenvoud zelden effectief wat betreft complexe problemen, verandering en diversiteit. Meer
Understand the next level of marketing The new model for marketing-Marketing 3.0-treats customers not as mere consumers but as the complex, multi-dimensional human beings that they are. Meer
A reader′s roadmap to success in today′s volatile economy, this book offers insight into the current threats faced by American investors, such as the housing bust, credit crunch and declining dollar. Meer
Contains an introduction that relates the book's stories and examples to contemporary business practices. This title also includes business stories from outside commentators. Meer
In its second edition this successful book presents ten new case studies of branding in practice. Written by practitioners, it teaches and inspires students and professionals to use storytelling as a strategic tool for releasing any company’s brand potential. Meer
Using real brand-building case studies, this groundbreaking book describes how companies can increase brand identity by thinking 'out-of-the-box'. Meer
Manufacturing Planning & Control for Supply Chain Management, 6e by Jacobs, Berry, and Whybark (formerly Vollmann, Berry, Whybark, Jacobs) is a comprehensive reference covering both basic and advanced concepts and applications for students and practicing professionals. Meer
In 'Brand Sense' onthult Martin Lindstrom wat 's werelds meest succesvolle merken anders doen - samensmelting van gevoel, smaak, geur, beeld en geluid - met schrikbarende resultaten. Meer
Strategic Management: A Stakeholder Approach was first published in 1984 as a part of the Pitman series in Business and Public Policy. Its publication proved to be a landmark moment in the development of stakeholder theory. Meer
WHAT ARE THE ODDS YOU'LL WIN THE LOTTERY?
How long will your kids wait in line at Disney World?Who decides that “standardized tests” are fair?Why do highway engineers build slow-moving ramps? Meer
Programmamanagement is een nieuwe benadering om de kans op succes van verandermanagement te maximaliseren. 'Enterprise Programme Management' beschrijft een benadering van programmamanagement die de nadruk legt op de vaardigheden en capaciteiten die organisaties moeten ontwikkelen om veranderprogramma's effectief te managen. Meer
In 1984, R. Edward Freeman published his landmark book, Strategic Management: A Stakeholder Approach, a work that set the agenda for what we now call stakeholder theory. Meer
'Lean Six Sigma for Services' speelt in op de behoefte aan een servicegerichte aanpak en legt uit hoe allerlei soorten bedrijven Lean Six Sigma instrumenten kunnen gebruiken in het dienstverleningsproces. Meer
Inter-Organizational Relations (IOR), the study of Strategic Alliances, Joint Ventures, Partnerships, Networks and other forms of relationship between organizations, is a field of study that has burgeoned over the last four decades, but is fragmented, drawing contributions from a wide variety of disciplines, theoretical bases, and sectoral interests. Meer
Winner of the 2011 Paul Davidoff award! This is a book about poverty but it does not study the poor and the powerless; instead it studies those who manage poverty. Meer
This innovative new work clarifies the misconceptions around body language while providing a scientific approach to understanding non-verbal communication at work. Meer
Market Leader uses authoritative authentic content from the Financial Times to build the professional language and skills needed to communicate in the modern world of business. Meer