Sean Moffitt,
Mike Dover
McGraw-Hill
1e druk, 2011
9780071749275
Wikibrands
Reinventing Your Company in a Customer-Driven Marketplace
Specificaties
Gebonden, 320 blz.
|
Engels
McGraw-Hill |
1e druk, 2011
ISBN13: 9780071749275
Rubricering
Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
In 'Wikibrands' laten Sean Moffitt en Mike Dover u zien hoe u de kracht van sociale netwerken kunt benutten om uw klanten te betrekken bij het bouwen of uitbouwen van uw merk. Het biedt antwoord op de vraag hoe u relevant kunt zijn voor een betrokken publiek, is een gids voor de strategische beslissingen en biedt bovendien een werkbaar model waarmee u direct aan de slag kunt.
Specificaties
ISBN13:9780071749275
Trefwoorden:internet, sociale netwerken, branding, web 2.0, social media
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:320
Uitgever:McGraw-Hill
Druk:1
Hoofdrubriek:Management
Inhoudsopgave
Foreword by Don Tapscott
Preface
Acknowledgments
Background
1. The Birth of Wikibrands
2. The Wikibrand Rallying Cry: The New "Mad Men" of 2010
3. The Six Benefits of Wikibrands Brand Advocacy: The Power of Buzz, Word-of-Mouth, Referral and Evangelism
4. FLIRT: Focus ' If I don't know where you're going, I don't want you getting there fast
5. FLIRT: Language and Outreach ' I don't care what you're saying, if I don't like how and where you are saying it
6. FLIRT: Incentives and Motivations ' Brand fans do it because of what they want, not what you want
7. ' FLIRT ' Rules ' When you jump, make sure you have a safety net
8. FLIRT: Tools and Platform ' If you build it, they may come
9. Measurement and Metrics: Those who can measure will lead
10. Internalizing the Benefits: It's pointless unless you are changed
11. Life Stage Planning
12. Community Management: Building a Caf..., Not a Ghost Town
13. The B-to-B Wiki Brand: Putting Some Stock in our Relationship
14. The Personal Wiki Brand: The Era of the Grassroots A and B-Listers
15. The Future: Sticking our Neck Out, Some Predictions
16. Reference Guide: 25 Things to Know in 25 Minutes
Preface
Acknowledgments
Background
1. The Birth of Wikibrands
2. The Wikibrand Rallying Cry: The New "Mad Men" of 2010
3. The Six Benefits of Wikibrands Brand Advocacy: The Power of Buzz, Word-of-Mouth, Referral and Evangelism
4. FLIRT: Focus ' If I don't know where you're going, I don't want you getting there fast
5. FLIRT: Language and Outreach ' I don't care what you're saying, if I don't like how and where you are saying it
6. FLIRT: Incentives and Motivations ' Brand fans do it because of what they want, not what you want
7. ' FLIRT ' Rules ' When you jump, make sure you have a safety net
8. FLIRT: Tools and Platform ' If you build it, they may come
9. Measurement and Metrics: Those who can measure will lead
10. Internalizing the Benefits: It's pointless unless you are changed
11. Life Stage Planning
12. Community Management: Building a Caf..., Not a Ghost Town
13. The B-to-B Wiki Brand: Putting Some Stock in our Relationship
14. The Personal Wiki Brand: The Era of the Grassroots A and B-Listers
15. The Future: Sticking our Neck Out, Some Predictions
16. Reference Guide: 25 Things to Know in 25 Minutes
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