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Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value

Specificaties
Gebonden, 288 blz. | Engels
McGraw-Hill | e druk, 2011
ISBN13: 9780071761680
Rubricering
Hoofdrubriek : Management
Juridisch : Management
McGraw-Hill e druk, 2011 9780071761680
Verwachte levertijd ongeveer 8 werkdagen

Samenvatting

Explains how to use value to inform marketing, selling, negotiation, and pricing decisions in a B2B setting. This title provides what you need to stay profitable while preserving customer goodwill.

Specificaties

ISBN13:9780071761680
Taal:Engels
Bindwijze:gebonden
Aantal pagina's:288
Uitgever:McGraw-Hill
Verschijningsdatum:1-10-2011
Hoofdrubriek:Management

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        Value-based Pricing: Drive Sales and Boost Your Bottom Line by Creating, Communicating and Capturing Customer Value