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Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way

Specificaties
Gebonden, blz. | Engels
McGraw-Hill Education | e druk, 2015
ISBN13: 9780071806305
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Juridisch :
McGraw-Hill Education e druk, 2015 9780071806305
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Samenvatting

A firsthand look at how Mercedes-Benz transformed itself into a best-in-class, customer-obsessed organization.

Driven to Delight offers an exclusive, behind-the-scenes look at CEO Steve Cannon and his leadership team’s ambitious, multi-pronged strategy to elevate the company’s customer experience to best-in-class across all brands and industries.

The author reveals how leaders within the organization drove the transformation of the operational and cultural environments at Mercedes-Benz through their strategic vision, Driven to Delight. Nowhere else can you find this in-depth, all-access look at senior leadership’s vision, strategy, and tactical steps to create and sustain the wide-sweeping actions needed to deliver a customer experience that lives up to the company’s brand promise, “the best or nothing.”

Specificaties

ISBN13:9780071806305
Taal:Engels
Bindwijze:gebonden

Inhoudsopgave

<p>Foreword by Steve Cannon, President & CEO,<BR>Mercedes-Benz USA xi<BR>Acknowledgments xv</P><p>1: Introduction 1<BR>2: Building the Map 19<BR>3: From Promises to Committed Action 41<BR>4: Examining and Refining Every Touchpoint 61<BR>5: Measuring Customer Experience: The Voice of the Customer as a Tool for Change 79<BR>6: Alignment, Accountability, and Tools for the Front Line 99<BR>7: Delight Is a People Business 117<BR>8: Fully Committed to Growth and Development 139<BR>9: Driving Process and Technological Change 157<BR>10: Integrating Processes into Enterprisewide Solutions 179<BR>11: Success Achieved 203<BR>12: How Good Can Good Be? 225</P><p>Conclusion: Driving Your Road to Consumer Delight 245</P><p>Glossary 255<BR>Bibliography 265<BR>Index 276</P>

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        Driven to Delight: Delivering World-Class Customer Experience the Mercedes-Benz Way