Marketing Island Destinations: Concepts and Cases

Preface
Foreword
Contributors

1. Small Island Developing States: Issues and Prospects - Sherma Roberts & Acolla Lewis-Cameron
2. Strategic Destination Marketing: The Key to a Competitive Advantage - Acolla Lewis-Cameron & Sherma Roberts
3. Rebranding Norfolk Island - is it enough to rebuild visitor numbers? - Bruce Prideaux & Terry Watson
4. British and French Visitors' Motivations and Images of Mauritius: A Qualitative Approach - Girish Prayag
5. Market Positioning: The case of Barbados - Jennifer V. Barrow and Sherma Roberts
6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus - Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov
7. E-Marketing: An Evaluation of Tobago's Official Tourism Website - Sherma Roberts
8. Strategic destination marketing, Nagigi style: Olivia's Homestay in Fiji - Anne Campbell
9. Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawaiïan Islands - Julie Tate-Libby
10. St. Kitts and Nevis: Explore, Feel, Love, Remember - Novelette Morton, Devon Liburd & Carolyn James
11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean - Acolla Lewis-Cameron
12. Weathering the Storm - Crisis Marketing for Small Island Tourist Destinations - Barney G. Pacheco and Acolla Lewis-Cameron
13. The Competitive Island Destination - Acolla Lewis-Cameron & Sherma Roberts