Stand Out: How to Find Your Breakthrough Idea and Build a Following Around it

Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes.

Meer over Dorie Clark

Dorie Clark

Stand Out: How to Find Your Breakthrough Idea and Build a Following Around it

Name: Stand Out: How to Find Your Breakthrough Idea and Build a Following Around it
Author: Dorie Clark

Specificaties

Paperback, 214 blz. | Engels

Penguin Books | 1e druk, 2016

ISBN13: 9780241247013

Rubricering

Hoofdrubriek : Management

Juridisch : Management

Penguin Books 1e druk, 2016 9780241247013

Verwachte levertijd ongeveer 11 werkdagen

16,51

In winkelwagen

Samenvatting

Standing out is no longer optional. Learn how to become a thought leader - the agenda setter, the go-to person - with Dorie Clark's Stand Out. Too many people believe that if they keep their heads down and work hard, they'll gain the recognition they deserve.

But that's simply not true anymore. To get noticed, create true job security, and make a difference in the world, you have to make sure your ideas get noticed. Drawing on interviews with thought leaders including Seth Godin, David Allen and Daniel Pink, Dorie Clark shows you how to break through the clamour of everyday life and inspire others to embrace your vision.

Whatever your cause, perspective, or point of view, your ideas matter. The world needs your insights, and it's time to be bold. "From finding your niche, or big idea, to building your audience, Clark effortlessly guides you through the process to inspire others".

Specificaties

ISBN13:9780241247013

Trefwoorden:doorbraak, carrière, loopbaan, opvallen

Taal:Engels

Bindwijze:paperback

Aantal pagina's:214

Uitgever:Penguin Books

Druk:1

Verschijningsdatum:6-7-2016

Hoofdrubriek:Management

Over Dorie Clark

Dorie Clark is a marketing strategy consultant and frequent contributor to Harvard Business Review and Forbes.

Andere boeken door Dorie Clark

Bekijk alle boeken

Inhoudsopgave

Introduction

Part 1: Finding your breakthrough idea
1. The big idea
2. Develop your expert niche
3. Provide new research
4. Combine ideas
5. Create a framework

Part 2: Building a following around your ideas
6. Build your network
7. Build your audience
9. Build a community

Part 3: Making it happen
9. Putting thought leadership into practice

Appendix: Classroom or book group discussion questions
Acknowledgments
Notes
Index