Subliminal Persuasion

Name: Subliminal Persuasion
Author: Dave Lakhani

Influence and Marketing Secrets They Don′t Want You To Know

Specificaties

Gebonden, 224 blz. | Engels

John Wiley & Sons | e druk, 2008

ISBN13: 9780470243367

Rubricering

Juridisch :

John Wiley & Sons e druk, 2008 9780470243367

Verwachte levertijd ongeveer 9 werkdagen

27,42

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Samenvatting

If you′re an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In
Subliminal Persuasion, master marketer Dave Lakhani reveals in step–by–step detail the exact techniques that really work in persuading and influencing others. It′s not about lying or tricking anyone. It′s about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.

Specificaties

ISBN13:9780470243367

Taal:Engels

Bindwijze:gebonden

Aantal pagina's:224

Uitgever:John Wiley & Sons

Hoofdrubriek:Reclame en verkoop, Algemeen management

Inhoudsopgave

Acknowledgements.
Preface.
Chapter 1. Creating Message Contagion .
Chapter 2. Leverage Applied Propaganda .
Chapter 3. Position and Package Your Legend.
Chapter 4. Control the Emotion and the Content.
Chapter 5. Get a Real Endorsement.
Chapter 6. Understand Beliefs and True Believers.
Chapter 7. Harness the Power of The People′s Media.
Chapter 8. Deliver the Experience.
Chapter 9. The Subliminal Power of Words.
Chapter 10. Creating a Cult Following.
Chapter 11. Seduction.
Afterword Ben Mack.
Appendix 1 Coaching for Influence Dr. Rachna Jain.
Bibliography.
Index.