How to Castrate a Bull

PART 1: Beginnings
1. Before NetApp On Computers, Colleges, Castration, and Risk
Interlude: What NetApp Does
2. Starting NetApp On Toasters, Angels, Resellers, and Ferraris
Interlude: Redundant Array of Pyramid Hieroglyphics (RAPH)
3. CEO Lessons On Pixie Dust, Decision Making, Candor, and Going Public
Interlude: Tom Mendoza's Lessons on Public Speaking

PART 2: Turbulent Adolescence
4. Hypergrowth On Goals, Doubling, Ancestors, and Pain
Interlude: How to Fail in Executive Staff Presentations
5. Values and Culture On Dilbert, Drooling, Lies, and Game Theory
Interlude: Lawyers Aren't Evil Fairness and Morality Are Not Their Job
6. Managing Engineers On Development, Consensus, Doctor Death, and Magic
Interlude: Scientific-Truth and Useful-Truth

PART 3: Grown-Up Company
7. Customers On Love, Enterprise, Simplicity, and Partners
Interlude: Shark Island A Parable of Risk and Mass Media
8. Strategic Change On Reversing Course, Chocolate, Debates, and Core Beliefs
Interlude: Speckled-Egg Thinking
9. Vision On Whining, Eras, Future History, and the Meaning of Life

Appendix A. Early NetApp Business Plan
Appendix B. NetApp Company Values
Glossary
Bibliography
Acknowledgments
The Author
Index