Consumer Behaviour

About the Authors
Preface to the Second Edition
Acknowledgements

PART 1 INDIVIDUAL ASPECTS OF CONSUMER BEHAVIOUR
1 Consumer Motives and Values
2 Consumer Response to Marketing Actions: 1 Exposure, Attention, Perception
3 Consumer Response to Marketing Actions: 2 Learning and Attitudes
4 Consumer Response to Marketing Actions: 3 Action, Post-Purchase Dissonance, Consumer Involvement
5 Consumer Demographics
6 Consumer Psychographics

ARTICLE D. Smeesters and N. Mandel (2006) Positive and NegativeMedia Image Effects on the Self 'Journal of Consumer Research', Vol 32, pp 576-582

PART 2 SOCIAL AND GROUP ASPECTS OF CONSUMER BEHAVIOUR
7 Social Group, Tribal and Household Buying Influences
8 Culture and Subculture
ARTICLE S McKechnie and C Tynan (2006) Social Meanings in Christmas Consumption: An Exploratory Study of UK Celebrants' Consumption Rituals 'Journal of Consumer Behaviour', Vol 5, pp 130-144

PART 3 INTEGRATED APPROACHES TO CONSUMER BEHAVIOUR
9 New Product Buying
10 Repeat, Loyal and Relational Buying
11 Data-Based Consumer Behaviour
12 Consumer Misbehaviour
13 Organizational Buying Behaviour

ARTICLE P A. Norberg and D.R. Horne (2007) Privacy Attitudes and Privacy-Related Behavior 'Psychology & Marketing', Vol 24(10): 829-847

Glossary
References
Index