Paul Timmers
John Wiley & Sons
1e druk, 2000
9780471498407
Electronic Commerce: Strategies and Models for Business-to-Business Trading
Specificaties
Paperback, 268 blz.
|
Engels
John Wiley & Sons |
1e druk, 2000
ISBN13: 9780471498407
Rubricering
Verwachte levertijd ongeveer 8 werkdagen
Samenvatting
This book analyzes strategic marketing approaches on the basis of both marketing theory and international case studies. Its systematic study of Internet commerce models should allow any company to better organize their business and understand where their sources of revenue come from. It offers an assessment of a rapidly growing area, covering current models and showing how they have fared in practice.
The book also provides an analytical assessment of the marketplace for business-to-business electronic commerce strategies and Includes recommendations for the implementation of a marketing strategy for business-to-business e-commerce.
Specificaties
ISBN13:9780471498407
Trefwoorden:internet, e-commerce, internetmarketing, E-business
Taal:Engels
Bindwijze:paperback
Aantal pagina's:268
Uitgever:John Wiley & Sons
Druk:1
Verschijningsdatum:1-1-2000
Hoofdrubriek:Management
Inhoudsopgave
Foreword.
Preface.
About the Author.
Acknowledgements.
Introduction.
-Key Features of Internet Electronic Commerce.
-Business Models for Electronic Commerce.
-Business-to-Business Electronic Commerce Cases.
-Markets and Competition.
-Marketing Strategies and Programmes.
-Roadmap for Business-to-Business Electronic Commerce.
-Bibliography.
Endnotes.
Subject Index
Preface.
About the Author.
Acknowledgements.
Introduction.
-Key Features of Internet Electronic Commerce.
-Business Models for Electronic Commerce.
-Business-to-Business Electronic Commerce Cases.
-Markets and Competition.
-Marketing Strategies and Programmes.
-Roadmap for Business-to-Business Electronic Commerce.
-Bibliography.
Endnotes.
Subject Index
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99,45
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