Guerrilla Marketing for Consultants

Acknowledgments
Introduction

Part 1: Marketing for Consultants the Guerrilla Way
Chapter 1. Why Consultants Need Guerrilla Marketing
Chapter 2. What Is Guerrilla Marketing for Consultants?
Chapter 3. Thirteen Guerrilla Marketing Secrets
Chapter 4. Anatomy of a Marketing Plan
Chapter 5. The Guerrilla's Marketing Road Map

Part 2: Guerrilla Marketing at Work
Chapter 6. Beyond Web Sites: Create a Client-Centered Web Presence
Chapter 7. Boost Your Web Presence with a Zine
Chapter 8. Talking Heads: The Cost of Free Publicity
Chapter 9. When It Pays to Advertise
Chapter 10. Write This Way
Chapter 11. Five Steps to a Winning Speech
Chapter 12. Book Publishing: The Guerrilla's 800-Pound Gorilla
Chapter 13. Survey Said! Make Surveys and Proprietary Research Work
Chapter 14. The Power of Giving Back

Part 3: Guerrilla Selling for Consultants
Chapter 15. All Projects Are Not Created Equal
Chapter 16. “Send Me a Proposal”: Create Proposals That Win
Chapter 17. The Price Is Right
Chapter 18. The Guerrilla's Competitive Edge
Chapter 19. After the Sale: Selling While Serving

Part 4: Pulling it all Together
Chapter 20. Put Your Plan into Action

Notes
Resource Guide
About the Authors