International Cases in Tourism Management

Name: International Cases in Tourism Management
Author: Susan Horner

Specificaties

Paperback, 410 blz. | Engels

Taylor & Francis | 1e druk, 2003

ISBN13: 9780750655149

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2003 9780750655149

70,07

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Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

International Cases in Tourism Management includes:

* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism

The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.