Offensive Marketing

Name: Offensive Marketing
Author: Hugh Davidson

Specificaties

Paperback, 430 blz. | Engels

Taylor & Francis | 1e druk, 2003

ISBN13: 9780750674591

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2003 9780750674591

€ 69,57

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Samenvatting

Offensive Marketing is the best source for competitive executives who are serious about strengthening their marketing skills and producing new outcomes. The authors bring the acclaimed POISE (Profitable, Offensive, Integrated, Strategic, Effectively Executed) framework to a North American audience. POISE brings together advances in strategy, innovation, and approach to produce a new level of effectiveness and market results.

Extensively used by companies and individuals worldwide, this freshly adapted book is an essential resource for all marketing students and professionals interested in achievable strategies and profitable marketing.