Internationalization of US Franchising Systems

Name: Internationalization of US Franchising Systems
Author: Ilan Alon

Specificaties

Gebonden, 110 blz. | Engels

Taylor & Francis | 1e druk, 1999

ISBN13: 9780815333876

Rubricering

Juridisch :

Taylor & Francis 1e druk, 1999 9780815333876

Onderdeel van serie Transnational Business and Corporate Culture

Verwachte levertijd ongeveer 11 werkdagen

138,15

In winkelwagen

Samenvatting

This book reviews both the environmental and organizational factors of international franchising, but focuses on the latter because environmental factors can not adequately explain why some franchisers within a particular industry internationalize. This study finds that organizational factors such as the size, age, growth rate, pricing strategies and the geographical dispersion of the firm, collectively affect the franchising firm's decision to internationalize. However, the individual variables are different in significance and magnitude for the retailing, hotel and motel, and professional business service industries.