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Value First, Then Price

Building Value-Based Pricing Strategies

Specificaties
Paperback, 272 blz. | Engels
Taylor & Francis | 2e druk, 2021
ISBN13: 9781032012124
Rubricering
Hoofdrubriek : Economie|Management
Juridisch : Management
Taylor & Francis 2e druk, 2021 9781032012124
Verwachte levertijd ongeveer 11 werkdagen

Samenvatting

Provides postgraduate students, sales and marketing managers with theories and best practices to quantify the value of their products; Road-tests quantitative methodology through a wide variety of real-life industrial cases, showing how it can be used in a variety of situations. Case studies included in the first edition were recognised as Winner of the Overall Case Award 2014 and The Case Centre best-selling case 2013 – 2017; Fully updated new edition, including three new chapters, new case studies and online resources; Edited by two professionals at the forefront of cutting-edge practice and with academic rigor

Specificaties

ISBN13:9781032012124
Taal:Engels
Bindwijze:paperback
Aantal pagina's:272
Druk:2
Verschijningsdatum:28-12-2021
Hoofdrubriek:Management

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        Value First, Then Price