Steal These Ideas!

Introduction

Chapter 1 Billions and Billions Wasted……
Chapter 2 Three Hidden Ingredients in Every Winning Promotional Campaign
Chapter 3 What Makes A Brand Successful? How Do You Manage It
Chapter 4 How to Create a Unique Selling Proposition
Chapter 5 Using a Spokesperson to Maximum Effect
Chapter 6 Kill All Art Directors (Well not Literally)
Chapter 7 Learn From Magazines While They Still Exist…
Chapter 8 Do the Reverse of Whatever GM Does
Chapter 9 Less Is More Now More Than Ever
Chapter 10 The Three Most Important Customer Lessons—Especially For the Digital Age
Chapter 11 Loyalty Reimagined
Chapter 12 The Single Most Powerful Way to Get Customers to Love You
Chapter 13 Making Sense of Media Planning
Chapter 14 Making Social Networking Work For You
Chapter 15 E Mauled—How To Avoid Consumer Rage
Chapter 16 Web WastedDon't You
Chapter 17 No One Ever Bought Anything from an English Professor
Chapter 18 Leveraging Boomer Power And More
Chapter 19 Jingles All The Way
Chapter 20 The Future of Marketing
Chapter 21 How To Be A Marketing Star
Chapter 22 Eight Tips To Being More Creative
Chapter 23 Steal These Secrets Now

About the Author
Index