Strategy in Practice
A Practitioner′s Guide to Strategic Thinking
Samenvatting
A practitioner-focused approach to strategy and real-world strategic thinking
This 3rd edition has been revised and updated throughout to reflect the current thinking in strategy in view of the current economic and business climate. It questions how we are thinking differently about strategy now, in light of emerging from the global economic crisis. It includes new and updated case illustrations throughout, plus a new chapter on Strategy Execution and Performance Appraisal.
Rigorously founded on current thinking and theoretical concepts in the field of strategic management, Strategy in Practice:
- Provides the strategy practitioner with a systematic and insight-driven approach to strategic thinking
- Establishes and translates the relevance of strategy theory to its application in the practice field
- Leads you through the strategic thinking process, beginning with the formulation of compelling and clearly articulated strategic questions that set the scene for practical issues
- Provides tools of strategic analysis in combination with informed intuition to understand the strategic landscape
- Has additional online resources available for instructors
Trefwoorden
strategie strategisch denken inzichtgedreven strategie competitief voordeel waardecreatie strategisch management strategische analyse sensemaking waardecaptuur strategische uitvoering strategievorming strategische vraagstukken strategische opties emergente strategie deliberate strategie strategische prestatiemeting concurrentie strategische uitdagingen strategische intuïtie strategische planning stakeholdermanagement competitief landschap strategische heuristieken strategische besluitvorming
Trefwoorden
Specificaties
Inhoudsopgave
U kunt van deze inhoudsopgave een PDF downloaden
Preface to the Second Edition
Preface to the Third Edition
About the Author
1. Introduction to Strategy in Practice
2. Strategic Thinking
3. Sense Making and Strategic Insight
4. Insight–Driven Strategic Analysis
5. High–Level, Big–Picture Strategic Analysis
6. Supporting–Level Strategic Analysis
7. Strategy Formation and Evaluation of Strategic Options
8. Strategy Execution and Performance Appraisal
9. Insight–Driven Strategy in Perspective
Appendices: Putting Strategy to Practice
Appendix A: Probing the Strategic Boundaries of the Firms Unique Competing Space
Appendix B: Strategy Mapping and Narrative (based on Analysis of the Relevant
Strategy Building Blocks)
Index
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