Routledge Handbook of Sport and Corporate Social Responsibility

Introduction Corporate Social Responsibility within the Sport Industry: An Overview of an Emerging Academic Field - Juan L Paramio-Salcines, Kathy Babiak, and Geoff Walters

Part I. Theoretical Perspectives On Corporate Social Responsibility in Sport
1. Perspectives On Social Responsibility In Sport - Kathy Babiak and Richard Wolfe
2. Corporate Social Responsibility In Sport: Who Benefits? - Ivan Waddington, Packianathan Chelladurai, and Berit Skirstad
3.CSR Through Sport From A Critical Perspective: Failing To Address Gross Corporate Misconduct? - Roger Levermore
4. Teaching ‘CSR In Sport’ In Sports Management Programs Worldwide - Cheryl Mallen, Cheri L. Bradish and Eli Wolff

Part II Implementing Corporate Social Responsibility in Sport
5. Social Responsibility and Livestrong - Kevin R. Filo, Daniel C. Funk, and Danny O´Brien
6. Getting The Tactics Right: Implementing CSR in English Football Christos Anagnostopoulos
7. CSR and Environmental Responsibility: The Case Of NCAA Athletic Departments - Sylvia Trendafilova, Michael Pfahl, and Jonathan Casper
8. Environmental Corporate Social Responsibility Practices Within The Asian Sport Event Industry: A Case Study of the Beijing Olympics - James J. Zhang, Liyan Jin, Hai Li, and Minhong Kim
9. Incorporating Accessibility and Disability in The Manchester United Culture and Organization as Part of Their CSR Policies - Phil Downs and Juan L Paramio-Salcines
10. Connecting With People: Best Practices in Northern Ireland - Richard Smith, Mark Langhammer, and David Carson
11. Inter Movistar Indoor FS: Much More Than Indoor Football - Carlos Campos
12. Sport and Corporate Social Responsibility in Japan - Munehiko Harada

Part III Stakeholder Engagement in Corporate Social Responsibility in Sport
13. Delivery Of Large-Scale CSR Efforts Through Corporate Community Involvement: Lessons Major League Baseball’s Reviving Baseball in Inner Cities Program - Lisa Kihl and Scott Tainsky
14. Engaging Communities Through Sport: Sustainability As A Means Of Enacting Corporate Social Responsibility - Laura Misener, Dan Mason, and Stacy-Lynn Sant
15. Olympics, Social Responsibility and Stakeholders - Milena Parent and Jean-Loup Chappelet
16. A Foundation For Winning: Athletes, Charity and Social Responsibility - Kathy Babiak, Kate Heinze, Seung Pil Lee, and Matthew Juravich
17. Stakeholder Engagement in European Football - Geoff Walters and Richard Tacon

Part IV Communicating Corporate Social Responsibility in Sport
18. The Premier League: A Commitment To Social Responsibility - Simon Morgan
19. ‘Street Violence Ruins Lives’: Communicating CSR Initiatives - Steve Sutherland
20. Italian Sport Federation. Communicating CSR Through The Social Report - Cristiana Buscarini and Rita Mura Part V Measuring Corporate Responsibility in Sport
21. Cause Related Marketing/Sponsorships and CSR - Dae Hee Kwak and T. Bettina Cornwell
22. Assessing Social Impact Of Sport-Industry Philanthropy and CSR - Yuhei Inoue and Aubrey Kent
23. The Paradox Of CSR Measurement: Current Methods, Issues, and Future Directions - Mathew Walker, Bob Heere, and Chiyoung Kim
24. Measuring and Evaluating Community Sports Projects: Notts County Football in the Community - David Hindley and Doug Williamson
25. Implementing ‘Monitoring and Evaluation’ Techniques within a Premier League Football in the Community Scheme: A Case Study Involving Everton in the Community - Daniel Parnell, Gareth Stratton, Barry Drust, and Dave Richardson Conclusion Trends, Challenges and the Future for CSR in Sport - Juan Luis Paramio-Salcines, Kathy Babiak, and Geoff Walters