Wine Marketing

Name: Wine Marketing
Author: C. Michael Hall

Specificaties

Gebonden, 376 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138133921

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2015 9781138133921

242,04

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Samenvatting

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features:

* 'How to' and 'how not to' case studies based on international examples
* A guide to further reading and websites
* 'Issues to consider when marketing' section as a means of self-evaluation

'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.