Brands and Brand Management

Name: Brands and Brand Management
Author: Barbara Loken

Contemporary Research Perspectives

Specificaties

Paperback, 344 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138882706

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2015 9781138882706

Onderdeel van serie Marketing and Consumer Psychology Series

€ 46,00

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Samenvatting

Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.