Marketing Management in Air Transport (RLE Marketing)

Name: Marketing Management in Air Transport (RLE Marketing)
Author: Jack Grumbridge

Specificaties

Paperback, 148 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138995659

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2015 9781138995659

Onderdeel van serie Routledge Library Editions: Marketing

€ 61,63

In winkelwagen

Levertijd ongeveer 11 werkdagen

Gratis verzonden

Samenvatting

This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from government interest in aviation and the peculiarities of the aviation market. Other chapters cover market research, an analytical review of airline pricing and co-operative agreements between airlines, as well as product planning and the marketing processes once the schedules are on sale.