Masters of Advertising Copy (RLE Marketing)

Name: Masters of Advertising Copy (RLE Marketing)
Author: J. George Frederick

Specificaties

Paperback, 396 blz. | Engels

Taylor & Francis | 1e druk, 2015

ISBN13: 9781138995697

Rubricering

Juridisch :

Taylor & Francis 1e druk, 2015 9781138995697

Onderdeel van serie Routledge Library Editions: Marketing

€ 64,45

In winkelwagen

Levertijd ongeveer 11 werkdagen

Gratis verzonden

Samenvatting

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.