Julian Birkinshaw,
Ken Mark
FT Publishing International
1e druk, 2015
9781292016856
Key MBA Models
The 60+ models every manager and business student needs to know
Specificaties
Paperback, 276 blz.
|
Engels
FT Publishing International |
1e druk, 2015
ISBN13: 9781292016856
Rubricering
Verwachte levertijd ongeveer 9 werkdagen
Samenvatting
'Key MBA Models' provides easy access to the core models, tools and concepts that are covered on MBA programmes. Whether you are a student about to embark on an MBA, or a manager who wants to understand the ideas taught, this guide will help you to get ahead.
Covering over 60 key models that have been picked from programmes around the world, 'Key MBA Models' cuts through the jargon to give you the core information on each model: what it is, when to use it and how to use it, with key practical tips. It has all the essentials of an MBA, distilled into one book, that can be referred to again and again.
Specificaties
ISBN13:9781292016856
Trefwoorden:MBA, managementmodellen
Taal:Engels
Bindwijze:paperback
Aantal pagina's:276
Uitgever:FT Publishing International
Druk:1
Verschijningsdatum:14-5-2015
Hoofdrubriek:Management
Inhoudsopgave
About the authors
Acknowledgements
Introduction
PART ONE ORGANISATIONAL BEHAVIOUR
1. Change management: Kotter’s eight-step model
2. Cognitive biases in decision making
3. Emotional intelligence
4. Managing work groups: Belbin team roles
5. Matrix management
6. Mintzberg’s managerial roles
7. Motivation: Theory X and Theory Y
8. Negotiating techniques: BATNA
9. Schein’s model of organisational culture
10. 360-degree assessment
PART TWO MARKETING
11. Customer lifetime value
12. Ethnographic market research
13. Market orientation
14. Multichannel marketing
15. Met promoter score
16. The 4Ps of marketing
17. Pricing strategies: dynamic pricing
18. Product life cycle
19. Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION
20. The ambidextrous organization
21. The BCG growth-share matrix
22. Blue ocean strategy
23. Core competence and the resource-based view
24. Corporate social responsibility: the triple bottom line
25. Corporate strategy: parenting advantage
26. Five forces analysis
27. Game theory: the prisoner’s dilemma
28. Generic strategies
29. The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP
30. Brainstorming
31. Design thinking
32. Disruptive innovation
33. Greiner’s growth model
34. Open innovation
35. The seven domains assessment model for entrepreneurs
36. Stage/gate model for new product development
37. Scenario planning
PART FIVE ACCOUNTING
38. The accrual method in accounting
39. Activity-based costing
40. The balanced scorecard
41. The DuPont identity
42. Economic value added
43. Ratio analysis
PART SIX FINANCE
44. Black-Scholes options pricing model
45. Bond valuation
46. Capital asset pricing model
47. Capital budgeting
48. Modern portfolio theory
49 Modigliani-Miller theorem
50. Time value of money
51. Valuing the firm
52. Weighted average cost of capital
PART SEVEN OPERATIONS
53. Agile development
54. The bullwhip effect
55. Decision trees
56. Just-in-time production
57. Sensitivity analysis
58. The service-profit chain
59. Six Sigma
60. Theory of constraints
61. Total quality management
Index
Acknowledgements
Introduction
PART ONE ORGANISATIONAL BEHAVIOUR
1. Change management: Kotter’s eight-step model
2. Cognitive biases in decision making
3. Emotional intelligence
4. Managing work groups: Belbin team roles
5. Matrix management
6. Mintzberg’s managerial roles
7. Motivation: Theory X and Theory Y
8. Negotiating techniques: BATNA
9. Schein’s model of organisational culture
10. 360-degree assessment
PART TWO MARKETING
11. Customer lifetime value
12. Ethnographic market research
13. Market orientation
14. Multichannel marketing
15. Met promoter score
16. The 4Ps of marketing
17. Pricing strategies: dynamic pricing
18. Product life cycle
19. Segmentation and personalised marketing
PART THREE STRATEGY AND ORGANISATION
20. The ambidextrous organization
21. The BCG growth-share matrix
22. Blue ocean strategy
23. Core competence and the resource-based view
24. Corporate social responsibility: the triple bottom line
25. Corporate strategy: parenting advantage
26. Five forces analysis
27. Game theory: the prisoner’s dilemma
28. Generic strategies
29. The McKinsey 7S framework
PART FOUR INNOVATION AND ENTREPRENEURSHIP
30. Brainstorming
31. Design thinking
32. Disruptive innovation
33. Greiner’s growth model
34. Open innovation
35. The seven domains assessment model for entrepreneurs
36. Stage/gate model for new product development
37. Scenario planning
PART FIVE ACCOUNTING
38. The accrual method in accounting
39. Activity-based costing
40. The balanced scorecard
41. The DuPont identity
42. Economic value added
43. Ratio analysis
PART SIX FINANCE
44. Black-Scholes options pricing model
45. Bond valuation
46. Capital asset pricing model
47. Capital budgeting
48. Modern portfolio theory
49 Modigliani-Miller theorem
50. Time value of money
51. Valuing the firm
52. Weighted average cost of capital
PART SEVEN OPERATIONS
53. Agile development
54. The bullwhip effect
55. Decision trees
56. Just-in-time production
57. Sensitivity analysis
58. The service-profit chain
59. Six Sigma
60. Theory of constraints
61. Total quality management
Index
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