Excellence in Business Communication, Global Edition

Name: Excellence in Business Communication, Global Edition
Author: John Thill

Specificaties

Paperback, 672 blz. | Engels

Pearson Education | 14e druk, 2023

ISBN13: 9781292450117

Rubricering

Hoofdrubriek : Management

Juridisch : Management

Pearson Education 14e druk, 2023 9781292450117

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89,74

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Samenvatting

For business communication courses.

Sharpen your professional communication skills Excellence in Business Communication takes a close look at the fundamental skills and principles of business communication. Featuring practical advice, time-tested processes, and real-world examples, this is the premier text for helping students hone and develop essential communication skills.

The 14th edition continues to set new standards for currency and innovation. The authors performed extensive research to ensure up-to-date coverage of diversity, equity, and inclusion in communication skills, innovative technology usage, and contemporary business practices.

Specificaties

ISBN13:9781292450117

Trefwoorden:bedrijfscommunicatie

Taal:Engels

Bindwijze:paperback

Aantal pagina's:672

Uitgever:Pearson Education

Druk:14

Hoofdrubriek:Management

Thema classificatie

Economie, Financiën, Bedrijf en Management

Bedrijfsmanagement

Bedrijfscommunicatie en -presentatie

Inhoudsopgave

PART 1: UNDERSTANDING THE FOUNDATIONS OF BUSINESS COMMUNICATION
-Professional Communication in a Digital, Social, Mobile World
-Interpersonal Communication Skills
-Collaboration and Business Etiquette
-Communication Challenges in a Diverse, Global Marketplace

PART 2: APPLYING THE THREE-STEP WRITING PROCESS
-Planning Business Messages
-Writing Business Messages
-Completing Business Messages

PART 3: CRAFTING BRIEF BUSINESS MESSAGES
-Crafting Messages for Digital Channels
-Writing Routine and Positive Messages
-Writing Negative Messages
-Writing Persuasive Messages

PART 4: PREPARING REPORTS AND PRESENTATIONS
-Planning Reports and Proposals
-Writing and Completing Reports and Proposals
-Developing and Delivering Business Presentations

PART 5: WRITING EMPLOYMENT MESSAGES AND INTERVIEWING FOR JOBS
-Building Careers and Writing Résumés
-Applying and Interviewing for Employment

APPENDICES
-Format and Layout of Business Documents
-Documentation of Report Sources