


Kenneth C. Laudon doceert informatiesystemen aan de Stern School of Business (New York). Hij heeft elf boeken en vele artikelen op zijn naam staan over informatiesystemen en de impact ervan op organisaties en op de maatschappij in het algemeen.
Meer over de auteursManagement Information Systems
Managing the Digital Firm, Global Edition
Samenvatting
For courses in Introduction to Information Systems.
A case-based approach to IS in business today Management Information Systems: Managing the Digital Firm provides a comprehensive introduction to Information Systems that draws connections between MIS and business performance.
The authors present real-world case studies that explain how well-known companies use IT to solve problems and achieve their objectives. This real-world approach helps students develop sought-after skills, learn to lead IS-related management discussions, and use IT to meet bottom-line results.
The 18th Edition has been updated to cover important contemporary topics including the latest on AI, sustainability and analytics.
Specificaties
Over Jane Laudon
Inhoudsopgave
-Information Systems in Global Business Today
-Global E-Business and Collaboration
-Information Systems, Organizations and Strategy
-Ethical and Social Issues in Information Systems
Part 2. Information Technology Infrastructure
-IT Infrastructure and Emerging Technologies
-Foundations of Business Intelligence: Databases and Information Management
-Telecommunications, the Internet and Wireless Technology
-Securing Information Systems
Part 3. Key System Applications for the Digital Age
-Achieving Operational Excellence and Customer Intimacy: Enterprise Applications
-E-commerce: Digital Markets, Digital Goods
-Artificial Intelligence
-Enhancing Decision Making with Data Analytics and Business Intelligence
Part 4. Building and Managing Systems
-Building Information Systems
-Making the Business Case for Information Systems and Managing Projects
-Managing Global Information Systems
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