Marketing Research

Name: Marketing Research
Author: Ray Kent

Approaches, Methods and Applications in Europe

Specificaties

Paperback, 592 blz. | EN

Cengage Learning EMEA | e druk, 2006

ISBN13: 9781844803279

Rubricering

Juridisch :

Cengage Learning EMEA e druk, 2006 9781844803279

€ 148,11

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Samenvatting

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.