Advances in Advertising Research (Vol. IV)

Name: Advances in Advertising Research (Vol. IV)
Author: Sara Rosengren

The Changing Roles of Advertising

Specificaties

Gebonden, 407 blz. | Engels

Springer Fachmedien Wiesbaden | 2013e druk, 2013

ISBN13: 9783658023645

Rubricering

Juridisch :

Springer Fachmedien Wiesbaden 2013e druk, 2013 9783658023645

Onderdeel van serie European Advertising Academy

€ 60,99

In winkelwagen

Levertijd ongeveer 9 werkdagen

Gratis verzonden

Samenvatting

Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation of research presented at the 11th International Conference in Advertising (ICORIA) which was held in Stockholm (Sweden) in June 2012. The conference gathered 150 leading researchers from 22 countries under the conference theme “The changing roles of advertising”. The book provides international state-of-the-art research with 30 articles by renowned scholars from the worldwide ICORIA network.