Measures for Innovating Business Models

An Empirical Study of German SMEs

Specificaties
Paperback, 74 blz. | Engels
Springer Fachmedien Wiesbaden | 2014e druk, 2014
ISBN13: 9783658055349
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Springer Fachmedien Wiesbaden 2014e druk, 2014 9783658055349
Onderdeel van serie BestMasters
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Samenvatting

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models. The results show that SMEs generally follow successful innovations of large enterprises. Another main finding is that SMEs innovate intuitively: from common sense changes to bold innovations, which severely reshape the value creation systems on the whole. Yet, business model innovation is still a rather ambiguous term and depends on what is considered to be the industry-standard.

Specificaties

ISBN13:9783658055349
Taal:Engels
Bindwijze:paperback
Aantal pagina's:74
Uitgever:Springer Fachmedien Wiesbaden
Druk:2014

Inhoudsopgave

​Business Model Innovation.- Small and Medium-Sized Enterprises.- Implementation of Business Model Innovations.

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        Measures for Innovating Business Models